Irish Pride

Our Company

Irish Pride Bakeries is one of the largest bakeries in Ireland.

The bakery began as a collaboration of family bakers and has grown significantly since then; in fact Irish Pride is now the 12th largest brand in the grocery market. Irish Pride Bakeries has two bakeries located in Ballinrobe, Co. Mayo and Taghmon, Co. Wexford. 

These bakeries manufacture a wide range of wrapped bread, soft rolls and speciality breads.

Irish Pride Bakeries have defined a unique competitive position for our brand. Irish Pride is the bread that stands for Pride. This Pride is in relation to our products, our people and our service. This message is consistently communicated through our advertising.

As well as manufacturing and distributing our own range of breads, Irish Pride Bakeries acts as a distributor to a number of niche bakery partners including McCambridge, Stapletons, Panelto and Worlds Apart.

History

1989:
Vintage loafFirst National Bakery Company (FNBC) was established from an amalgamation of small regional family bakers.
1990:
Vintage logoFirst National Bakery Company was renamed Irish Pride Bakeries and the new brand Irish Pride was launched.
1992:
Light loafIrish Pride Bakeries launched the first low calorie bread in Ireland, Irish Pride Light 800g.
1994:
McCambridge logoIrish Pride began to distribute McCambridge Wholewheat Soda bread.
1995:
St Pierre logoIrish Pride began to distribute St. Pierre French breads and all customers are served with a unique computerised ordering service.
1996:
A Proud Tradition in Bread MakingCreation of a brand identity; ‘A Proud Tradition in Bread Making’.
1997:
Big Toast loafMerger with H.M. Keating & Son Limited in Kanturk, Co. Cork. Launch of Big Toast.
1998:
Delivery LorryEnlargement of the Irish Pride distribution network.
1999:
Original Farmhouse logoIrish Pride Bakeries launch Original Farmhouse White.
2001:
Rustic Grain logoIrish Pride Bakeries launch Original Farmhouse Rustic Grain. Due to an increase in smaller households Irish Pride also launches Ireland’s first half pans.
2002:
Special K loafIrish Pride Bakeries and Kellogg’s join together to launch Kellogg’s Special K bread – a world first!
2003:
Irish Pride logoIrish Pride brand is re-launched with a new contemporary ‘smiling face’ logo. New packaging and a heavy weight advertising campaign support this re-launch.
2004:
Healthy Bread loafIreland’s first reduced carbohydrate bread – Irish Pride Carb Counting. Launch of Irish Pride Healthy Grain.
2005:
Opening of Soft Roll Plant, Taghmon photoOfficial opening of a new state of the art soft rolls plant at Taghmon, Co. Wexford follows an investment of €10 million. Became the first National bakery to remove Hydrogenated Vegetable Oil from our breads.
2006:
Irish Pride Baps and Snack Roll range photoLaunched Irish Pride Baps and Snack Roll range.
2007:
Wholegrain loafLaunched Irish Pride Wholegrain. Irish Pride achieves Kosher status.
2008:
No.20 in 2008Irish Pride jumped 10 places in the top 100 grocery brands list to reach No. 20.
2009:
No.13 in 2008Launch of a new advertising campaign ‘Inexplicable Pride’. Irish Pride jumps another 7 places on the top 100 grocery brands list to reach No. 13.
2010:
Hospice Sunflower Days logoIrish Pride became the official sponsor of Hospice Sunflower Days helping to raise in excess of €750,000 for Hospice care in Ireland.

Become a Member

Irish Countrywomen's Association, 58 Merrion Road, Dublin 4,Tel: 01 668 0002 Fax: 01 660 9423 Email: office@ica.ie
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