The National Brown Bread Baking Competition 2025

National Brown Bread Baking Competition 2024
Sponsored by Euronics
In association with the NPA and ICA

Final to take place on 18th September at National Ploughing Championships, Screggan, Tullamore, Co Offaly
Winner to take home a cash prize of €5000 PLUS a NEFF Slide & Hide oven (RRP €2,019)

L-R: Mary D’Arcy (ICA President), Eileen Brennan (brown bread judge and former winner) Robert Kennedy (Euronics) and Anna May McHugh (NPA Managing Director).

This week details of this year’s National Brown Bread Baking Competition, sponsored by Euronics in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA) were announced at Home of Innovation in Dublin. Eight finalists will take to the stage to bake their brown breads in the National Ploughing Championships Brown Bread Baking tent on September 16th and 17th with the winner crowned on the 18th September.

Everyone believes that THEIR brown bread is the best ..often with a special ingredient – whether its honey or seeds of a drop of stout! The winning brown bread baker will walk away with a cash prize of €5000 PLUS a NEFF Slide & Hide oven with three finalists on the 18th winning a €500 Euronics gift card and all other finalists will be given a €250 Euronics gift card and a Neff hamper.

NPA Managing Director Anna May McHugh said “We are delighted to welcome back Euronics to the National Ploughing Championships. The first National Brown Bread baking competition took place at ‘Ploughing’ in 1954 and it is wonderful to see that the competition is still as popular now as it was then”.

Mary D’Arcy, ICA National President added “Our members always enjoy taking part in the National Brown Bread Baking competition to find the best Brown Bread in Ireland and I am sure this year will be no different!”.

Rose Egan, last year’s winner said of her experience “It was a wonderful few days and to hear my name called out was just such a thrill. I couldn’t wait to get the NEFF Hide & Slide oven into my kitchen!!!”

If you think you have the recipe for success log onto www.neff-home.com/ie/brownbread or www.ica.ie for information on how to enter, full terms, conditions and competition rules.

For further info and imagery with regard to the competition please contact:

Joanne Byrne l joannebyrne@presence.ie l 087 249 4668

Saoirse Fitzpatrick saoirsefitzpatrick@presence.ie 086 0381199

For further info on ICA please contact:

office@ICA.ie